' Stolen blog ' was a new form of advertising

The first of April, when other people come up with silly jokes, detektivschitsa Tatyana Garmash - Roffe received versa - has exposed a hoax. The writer admits that the blogger who accused her of stealing a criminal history of the novel ' Go not to stay ', was her own invention.

Recall that last week an unknown blogger published an open letter in which he accused the writer of dishonest use of his ' confession ' in the blog. ' Confession ' first appeared on the Internet last summer. In a blog on Blogspot. com told the author, as his classmates from elite schools have arranged a pornographic photo shoot with a naked teacher, and used it as an ' actor ' - that turned out for his stints on the article 117 ( rape ). This year, the same author appeared in LJ and began to tell that he wanted to take revenge on his classmates, who during this time were ' well-known politicians and businessmen '.

Yesterday, in the same blog post appeared under the headline ... The report said that in fact the writer simply ' evicted ' one of his characters beyond the book and sent it to the Internet.

' I wanted to learn a new form of the novel, which I call interactive - explains Garmash - Roffe. - Since the online readers can participate in the discussion of the history of the character, to communicate with him. On the other hand, this decision allowed me to combine - or, rather, to push - completely different literary styles. The contrast of literary and non-literary forms produce a stunning effect that can create a sense of ' readers' presence in the novel, as in life '.

The experts ' Vebplaneta ' suspect in this case it is not so much literature as a new form of ' viral marketing ' on the Internet. However, until now, viral marketing does not demonstrate such a protracted and multi-pass circuits - usually they are delaying an ' injection of '. In this case, the blog ' character ' has been started almost a year before the exposure. In this blogger used not only to the general ' hot topic ' ( sexual offenses ), but the typical Internet based clues - people came to the ' classmates ', has stimulated discussion on censorship in blogs, but in the end even accused the writer of plagiarism.

However, some readers immediately there were suspicions of fraud. ' Literary CHEAP from all this is a mile ', commented on this ' confession ' famous blogger apazhe.

On the other hand, if the exposure has not happened so soon - perhaps the effect would be stronger. ...